“Inside The Craft” – Truck North & Skillz

Shout out to Three/21… One of the 1st people to shout us out on our come back and new look.

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Video: “Family Affair” – Wale

Three/21 proudly presents the highly anticipated “Family Affair” music video by Wale which is featured on the upcoming “Inside A Change” Soundtrack. As I mentioned earlier, the video is an examination of three individuals whose lives intersect in a vicious circle. Anwan Glover aka Slim Charles from “The Wire” plays the pimp named Sport, Dominique Andriese plays the prostitute named Iris and EJ Stanley plays Travis the young child. Now if you dig the movie that these characters pay homage to than you will probably dig this video. Can you guess what movie that is? Enjoy!

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Behind The Scenes of “Family Affair” With Wale

Via Three21

Related: “Family Affair” – Wale

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“Family Affair” – Wale

Wale / Rik

Wale lends his lyrical to Rik Corderos debut movie soundtrack. Enjoy the music on the Hump Day my Dukes. Only two more to go til’ the weekend.

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Video: “125 Part 2/Fresh Air″ – Joell Ortiz

WOW, that’s all I can say. If I had “The Brick” on tape this would be the reason the tape popped right here. Rik and the Three 21 team unearthed this unreleased video of “125 Part 2 / Fresh Air” from the archives. Mr. YOWW!!!! went in on the track. Pay attention to every word (and visual haha!). And now a word from Rik.

Here is an unreleased video from the Three/21 Archives of Joell Ortiz’s “125 Part 2 (Fresh Air)” which we shot a long ass time ago at a studio in Brooklyn. It was one of those moments where we tried to freestyle a concept and it turning into over 5 minutes of straight rapping into the camera. Not much else going on here but Joell is that rare breed of artist who has the charisma and energy to rap for that long, break into a smile, and love every minute of it. That’s Hip Hop people”

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Video: Ruck N Roll – Heltah Skeltah


Peep my dude Seth aka Monk getting his cameo on. Directed by Rik Cordero

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The Rosenthals’ Rosenberg Flipcam Diary, Vol. 1

The Real making memories and taking over Rik and Joell’s video shoot.

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Video: “Get Em” Ace Hood

Directed by Super Director Rik Cordero


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Unreleased Roc Boyz Trailer

Here’s the unreleased second installment of the American Gangster promo Rik Cordero directed.

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Be A N*gger Too Video Screening

NaS & Rik at the premiere of NaS contraversial video.

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