I presume South Beach was just the first destination on LeBron James’ media blitzkrieg. Every Tuesday on YouTube, LRMR (LeBron’s marketing company) will be releasing a new episode of it’s new animated series “The LeBron’s”. The cartoon features the characters from LeBron’s comical Nike Ads–Wise, Athlete, Biz & The Kid. I assume James’ favorite character is Biz–the only character he lends his voice to–but the show revolves around “The Kid” (it being a cartoon that would only be logical). Check out the HP, Nike & Bing plugs throughout the cartoon. That is marketing at it’s finest.