Illustrious – Big Noyd

Big Noyd Review

01. Snitches
02. Posted On The Block
03. So Much Trouble
04. Heartless
05. Money Talk
06. Things Done Changed
07. Back Up In This B****
08. The Paper
09. Ghetto
10. It’s A Wrap
11. Trying To Make It Out
12. No Where Else To Hide
13. Rags To Riches
14. Get It Poppin’

“Yo Big Noyd! (What up cuzin’?) I can’t cope/ With all these crab niggas tryna shorten my rope/ Yo it’s the r – a double p – e – r – n – o – y – d/ niggers can’t fuck wit me…” These few quotable bars from Mobb Deep’s classic album “The Infamous” introduced us to Rapper Noyd. He has said that this one verse from “Give up the Goods” secured him his first record deal for a, at the time hefty $300,000. Putting your crew on in Hip Hop is a given so it was only a matter of time before Rapper Noyd got well, “put on”.

But, being affiliated does not necessarily guarantee success in this game and a well-received verse in 1995 does not guarantee a career in 2008. Since his initial signing Noyd has had a slight name change, faced imprisonment, and lukewarm reception for his total of 5 official and unofficial albums. With the New York rap scene overflowing with street rappers going out of their way to be seen as more gangster than lyrical, I went into this album expecting a lot from the original Infamous Mobb affiliate.

Big Noyd grinds forward with his 6th release, aptly titled album The Illustrious. First and foremost originality does not apply to this album in any way, shape or form. Though gangster rap will never go out of style the way in which it is executed does have to evolve and Big Noyd it seems is not at all interested in advancing the genre. The subject matter is consistent with the hood life. A life that a rapper with over 13 years in the game, seemingly would be trying to take a step away from. The Illustrious is muddled in street lore and clichéd gangsta boasts. His unimaginative song titles alone are filled with every gangster rap prerequisite: Snitches, Money talk, Get it Poppin’, Posted on the Block and Ghetto. A few collaborations pepper the album. The Paper features a Lyfe Jennings sound-alike named Jay Rush who does his thing on the chorus while the rest of the track is pretty forgettable. Joell Ortiz pops up on Ghetto giving us the standard verse about what else, the ghetto. Mobb Deep isn’t featured on the album though Noyd shouts them out on Money Talk. Lil’ Fame of MOP Executive Produced the the entire album with the not so aggressive tracks being the overall better songs.

Standout tracks on The Illustrious are Snitches where Noyd shows some versatility with his flow and a beat made for riding around in your whip. Things Done Changed is about you guessed it, how the game has changed. Again nothing new here conceptually but it’s a song that I enjoyed along with the newcomer Kira, who on the chorus is a pleasant surprise.

Concepts, content and delivery are what make great albums. Noyd just seems to be spitting without trying to say anything of relevance. It’s not that he lacks ability, because he can rap, it’s his lack of content and flow that by the middle of the album makes this hard to listen to. Big Noyd is indeed illustrious, so off of the strength of Give up the Goods (Just Step) he gets a download it! Mathis signing out…

One Response to “Illustrious – Big Noyd”

  1. S. Mathis Says:
    February 19th, 2008 at 4:15 pm

    This sounds like the review I expected to write for this album. Good job of killing any hope I had for a pleasant Rapper NOYD surprise (lol)@ Mathis. I assume that a download (on cd) will be sent to the MATHIS Estate forthwith.

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