Ciara Becomes The New Face Of Rocawear Women’s Line

Jay-Z & Ciara

Ciara has become the new face of Jay-Z’s Rocawear line for women. The new campaign, titled I Will Not Lose, will feature testimonials by individuals who have overcome various hardships – including a speech by Amy Steele, editor of the Virginia Tech’s college newspaper. She tells US Magazine. “I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign.” The advertising campaign will be launched later this year.

5 Responses to “Ciara Becomes The New Face Of Rocawear Women’s Line”

  1. Goat Says:
    May 20th, 2007 at 5:00 pm

    Ciara look more like Wanda Sykes everyday….definitely a hit and run situation

  2. Beggar Says:
    May 20th, 2007 at 5:35 pm

    lol… that was good but all clothing lines are doing this now no idea original!

  3. cashmere Says:
    May 23rd, 2007 at 10:08 am

    ciara looks like t.i.

  4. ribbone Says:
    May 28th, 2007 at 11:32 am

    Ciara is very pretty, and her personality and welcoming spirit puts her in a league all by herself. Jay-Z is not crazy, he’s a genius, that’s why he went after her. Plus, he’s one of the suits now at a major record company, If her record label starts coming up short and not handling business, they will be familiar enough with each other for him to step right on in!! AND, I can totally see him doing just that! That might be what his real hustle is anyway!! For those who says she can’t sing, we will soon all find out! I just read somewhere that she is the lead in a ( true story) gospel musical with Patti La Belle that opens like in a couple of weeks maybe not even that long. Which means all she should be doing up there is singing most of the time, since it is a musical. Now first of all this is live, and I can’t see Patti being down with some chick that sounds like Alfalfa just because she’s popular.

  5. NativeAmericaIndianX Says:
    June 3rd, 2007 at 10:09 pm

    Jay-Z is an opportunist that happens to look exactly like a camel. And here’s a little known fact, before making it big as a singer/dancer Ciara used to make ends meet as a paid Tommy Davidson lookalike. He i mean she’s glad those days are behind her.

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